It takes information about members to manage and grow an association.
CJI Research provides strategic information studies for decision-making in association management. Attracting and retaining members of professional associations requires in-depth understanding of their motives for joining and -- crucially -- the counter-pressures on them to drop their membership. CJI Research provides that understanding to association executives.
What are member attitudes toward your continuing education programs? Your governmental lobbying efforts? Your non-dues revenue sources? How well are new members integrating? These and many other questions face association managers. We can provide strategic decision-making information based on primary research or analysis of member and, in some cases, license data.
The now classic study of association management in one-thousand professional associations, The Seven Measures of Success, conducted by the American Association of Society Executives cites Data-Driven Strategies as one of the seven key measure that differentiate the Remarkable Association from other associations. Of the one-thousand associations studied, only nine were designated as "Remarkable." Among the nine is the Ohio Society of CPA's for which CJI provided much of the member research data for more than a decade prior to the ASAE study. We used surveys, focus groups, and analysis of internal member which the OSCPA build and maintain its membership.
CJI has also worked with associations of professionals in:
- Medicine
- Engineering
- Psychology
- The Arts
In this era of simple e-Surveys via free web-ware, it is easy to assume that members can be understood by conducting surveys in-house. This is a mistake which can result in lost opportunities. Sound research perspectives require a researcher's training and experience from design through application to your decisions.
Associations