Rapid changes in health care make building and maintaining brand strength key to success

CJI Research provides strategic and tracking research in health care marketing.  With the health care industry undergoing growth and change, it is imperative for hospitals, medical societies, and large practices to adjust to changing attitudes and demographics of their clientele.  Sometimes the data needed originates in public records.  Often it must be developed from primary sources, including telephone surveys, e-Surveys, focus groups, and other methods.

Decision-making challenges CJI has tackled:

• Hospital branding research
  
• Brand tracking
• Evaluating customer satisfaction methods
• Hospital reputation for specialties among referral sources
• Demand for a hospital-based geographically distributed urgent care network that will support, not compete with, primary care physicians
• Donor research
• Program evaluation

  • Poison control education among elders
  • Targeted education programs for control of asthma in children (Published study, Journal of Asthma)